OUR STORY
Divine origins. Roman revelry. Modern mischief.
That’s the Misguided way.
Misguided Vines isn’t about rules, rituals, or swirling your glass the “right” way.
It’s wine for the rule-breakers, the risk-takers, and the beautifully misguided.
Rooted in the wild spirit of Bacchus, our wines are made for good times, bold moves, and spontaneous moments.
No rules. No rituals. Just wine worth raising a glass to—wherever the night takes you.
Our Philosophy
We’ve seen too many wine lists and store shelves packed with big names but no soul.
So we created a line of wines that leaves no excuse — just honest, great-tasting wine made for anyone ready to commune with the gods.
Co-founder + Partner
A proud Native New Yorker, JoLynn embarked on an ambitious journey almost two decades ago, immersing herself in the captivating world of wine. Armed with expertise in international trade, market development, and the intricate realms of wine, spirits, and craft beer, JoLynn isn't just a seasoned business pro; she's the lively companion you'd want in the ever-evolving wine scene. Beyond the borders of Europe, she's explored the vineyards of South America, Turkey, and Georgia, providing a truly global perspective. As your down-to-earth guide, JoLynn injects a dose of fun while sharing insights from her worldwide escapades, including hands-on harvests in Bordeaux and Sicily. Notably, JoLynn takes the lead in developing Misguided Vines, adding her expertise to steer this venture through the ever-changing and dynamic world of wines.
OUR FOunders
JoLynn Howe
Co-founder + Partner
Living a life split between mixing drinks behind the bar and pedaling through four continents, James brings a laid-back vibe to the scene. Even after successfully launching Misguided Spirits amidst a global pandemic, James couldn't resist the itch for more challenges. That's when the idea for Misguided Vines sprouted. Now, he's not just navigating the drink scene; he's a pivotal partner in the Misguided Vines venture, playing a crucial role in enhancing the brand's visibility and driving sales through his inventive marketing and promotions ideas to elevate the brand and boost sales with a cool, laid-back touch.
James Zinkand
Co-founder + Partner
A marketer in recovery, dedicating the greater part of his life to navigating the global booze scene, has found a profound realization through a lifetime of travels. It dawned on him that the individuals crafting the ambiance in our bars and restaurants are the same folks who add character to our communities. The conception of Misguided Vines has been a lengthy journey, centered around the idea of good wine crafted by good people.
Chad Wodskow
